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, recognized as the AP design, is the most frequently used style guide for composing press releases. Use an individual's initial and also last name when you discuss them for the initial time.If you have a potential partner that might gain from free advertising, consider cross-promotion as a way to enhance your reach and credibility. You might seek to those with whom you currently partner, or begin building partnerships with brands that add value for your own without competitors. Many individuals presume that since links on a press launch are no-follow, there's no search engine optimization value.